Copywriting
I write creative copy for lifestyle, fashion and beauty brands. Past clients include Chanel, Kiehl’s, O.N.S Clothing, STUDS and Tan Towel.
Chanel
The House of CHANEL, an international company dedicated to luxury, fashion, style and image, was founded in France by Gabrielle Chanel at the beginning of the last century.
As their Specialist Copywriter, I write, edit and localize US copy across digital and print for beauty, fragrance and fine jewelry campaigns. Deliverables include emails, press releases, event invitations, landing pages and SEO ad copy. Additionally, I’ve done creative concepting for campaigns and event naming.
More work available upon request.
Kiehl’s
Since 1851, Kiehl’s has been dedicated to serving customers the finest skin and hair care made with the most advanced technologies and uniquely efficacious natural ingredients.
As their Junior Copywriter, I write, edit and reformat product detail pages, landing pages, meta descriptions, transactional copy, banners and articles across the entire website. All copy is appropriately researched to be optimized for SEO. I also contribute insights on queer youth culture and the Gen-Z market for an internal trend forecasting team called “Future-Proof”.
Super Multi-Corrective Anti-Aging Eye Cream
Supercharged with Niacinamide and Collagen Peptide to treat all four eye zones, this anti-aging eye cream visibly lifts the brow bone area, smooths the eyelid, firms the outer corner to minimize crow’s feet and fine lines, and depuffs the under-eye. This lightweight, non-greasy gel texture can be easily applied under makeup and absorbs quickly into the skin for refreshed, younger-looking eyes.
Amino Acid Scalp Moisture-Restoring Treatment Mask
Soothe scalp dryness and discomfort with our scalp mask. This dry scalp treatment features an expert blend of three Amino Acids and Coconut Oil to deeply replenish your scalp’s moisture while protecting it against external aggressors like hardwater and heat styling. Use our hair mask for dry scalp to boost lasting scalp comfort and hair health.
O.N.S Clothing
O.N.S is a menswear clothing brand for “modern living.” Centering high quality, versatility, and innovative design, O.N.S dresses an urbanite closet that transcends seasons.
As their freelance copywriter, I write all product description pages and strategized thematic language around each new capsule collection. I also produce social copy and editorial content for their blog, O.N.S Manual, plus assistant-produced campaign shoots for social media.
It’s no secret that American collegiate style continues to influence menswear to this day, which explains why our Ivy Sweater is an instant classic. With a crew neck construction and regular fit, this item’s sure to become a staple in your wardrobe. In this iteration, we’ve designed a single single strip down the center wrapped with two contrasting lines for added dimension. Wear it over the Fulton Waffle Shirt and let the collar peak out to complete the preppy vibe.
Inspired by classic trousers, our Niles is a single pleated, all-occasion style companion. Cut with mobility in mind, we have engineered these pants to be flattering for most bodies. The ease on the seat and tapered legs will keep you comfortable and cool at all times.
Tan Towel
From a sun-kissed glow to a deep golden bronze, TanTowel Inc. products give you a safe, healthy-looking sunless tan. TanTowel patented the first, original self-tanning towelette which revolutionized the way millions of people self-tan at home.
As a copywriter under Lolita Bandita, I produce romantic social copy for the Tan Towel Instagram.
